Enkhuizen, February 15th – The launch of Fieldlab Seedshift on February 15, 2024, marked a joint step, featuring a collaboration between leading parties in the seed production sector to speed up the innovation. Participating organizations include SESVANDERHAVE, Vikima Seed A/S, Enza Zaden, Rijk Zwaan, Syngenta, and Jensen Seeds A/S, which are pooling their expertise with guidance from Hello New Day to achieve the fieldlab’s mission: to move its industry towards a net-positive environmental footprint while maintaining sufficient levels of seed production.
Innovation through collaboration
Faced with the need for a more sustainable seed production, Seedshift recognizes the need for fast innovation. By establishing various ‘living labs,’ the fieldlab will focus on 4 critical themes: insect control, herbicide-free weed control, healthy soils, and fertilization. These themes are essential for promoting sustainability while maintaining efficiency in the seed sector.
A future of sustainable seed production
The collaborating parties within Fieldlab Seedshift are committed to make a significant impact on the sustainability of seed production, through innovation and collaboration. “By joining forces, we are better equipped to address the complex challenges of our time,” says Simon Molenaar, project manager production at Rijk Zwaan, “Seedshift is not just a promise for a more sustainable future. It is statement to move the industry towards a viable food supply chain”.
For more information, please contact David de Witt: 0031-6-104 23 105 or david@hellonewday.nl